Aramco and Saudi Tourism, prominent sponsors of the Indian Premier League (IPL), have chosen not to bid for the associate sponsorship positions, which is also known as Official Partners (OPs). The bidding process concluded on Wednesday, February 21, with My11Circle emerging victorious over Dream11 in the fantasy games category.
Dream11, a longstanding associate of the Board of Control for Cricket in India (BCCI) and the IPL, was outbid by My11Circle by a significant margin of over INR 110 crore. Dream11 had submitted a bid of INR 515 crore for five seasons (INR 103 crore per season), while